Laqshya Media - Leading Indian out-of-home
advertising company selects Edge1's ERP software platform to automate their OOH
business
US Technosoft, an out-of-home ad tech
company, announced today that Laqshya Media Group, one of India's largest
out-of-home advertising companies, has selected Edge1 Outdoor Media Management Software to automate all media workflows including sales, operations, finance, landlord and client interface. Laqshya's network of more than 1,000 advertising
touch-points, will be managed by Edge1 Platform.
Over the coming months, Laqshya will
continue to consolidate many internal and external business processes into
Edge1’s holistic OOH platform. Laqshya will be using Edge1's enterprise resource planning platform for lead management, sales proposal generation,real-time availability media planning, inventory management, billing, landlord management, operations and monitoring automation. This consolidation is a core
component of Laqshya's business transformation project which will deliver
market leading innovation to Indian advertising community and revolutionize how
out-of-home is planned and traded.
Upinder Singh, Edge1’s Project Director
shared: "I'm thrilled and honored at Laqshya's decision to select Edge1 as
the single consolidated software platform that will run the core of their
advertising operations. Laqshya is the perfect partner for Edge1's rapidly
growing business, in that both companies engender not only a deep culture of
innovation, but a shared vision for the future of OOH advertising. This
association with one of India's largest, forward thinking, and technologically
envelope-pushing advertising companies will deliver pioneering offerings to the
Indian out-of-home community."
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